As a business owner, you want to ensure that your website is as visible as possible to potential customers. You may have the most amazing products or services, but if potential customers can’t find your website, they’ll never know what you have to offer. That’s where SEO comes in. SEO is short for search engine optimisation, which refers to ensuring your website appears as high as possible in search engine results. The higher your website appears in search results, the more likely people will find it. One important part of SEO is conducting regular audits. An audit allows you to look closely at your website and identify any areas that need improvement. Without an audit, it can be difficult to tell whether or not your SEO efforts are paying off. An audit can also help you determine which keywords are most effective for driving traffic to your site. Once you know which keywords are working well, you can focus your SEO efforts on those keywords and improve your chances of bringing in more traffic. Overall, an SEO audit is essential to any good SEO strategy. By conducting regular audits, you can ensure that your website performs at its best and that potential customers can easily find you online.